WireCrafters Hosts 2nd Annual Marketing Summit

Marketing Employees from Across the Country in Attendance

WireCrafters welcomed thirteen marketing professionals from ten different companies nationwide for a two-day marketing conference in downtown Louisville. As the initial part of the conference, the attendees received an intensive plant tour by Rich Horn, Vice President of Operations at WireCrafters, to learn more about the daily operations of the company.

The conference was structured to provide the attendees with a deeper understanding of WireCrafters’ marketing strategies as well as social media best practices when it comes to promoting a company’s brand. Some of the summit’s agenda included:

    • Evolving Landscape of Digital Marketing
    • Digital Marketing Trends
    • Challenges of Digital Marketing
    • Choosing and Leveraging the Right Tools - Marketing Automation
    • Social Media Strategies for Success
    • Power of Video Marketing
    • And much more!

Hosting the summit and speaking on the power of video marketing could not have been timed any better for WireCrafters as it came on the cusp of a recent WireCrafters’ YouTube short going viral with more than 20 million views. The result of the post increased the company’s channel subscribers, gaining nearly 15,000 new followers, as well as a significant uptick in views on all of the channel’s videos. 

“It was a truly valuable experience for us in terms of marketing and getting to know from experience first hand,” said Felipe Miranda, Marketing Director at Atlantic Rack. “WireCrafters is doing amazing work and this was a remarkable example of what this industry needs to focus on.”

The Marketing Summit was launched in 2019 and aims to provide professionals with the information and tools they need to launch successful marketing campaigns within their businesses across the country.

“It was a great event,” said Beth Schuller, Marketing Consultant at Container Systems based out of Chicago. “In a world where we all need 36 hours in a day to get everything on our to-do list done, the trip to Louisville was well worth the time investment.”

To be included in future WireCrafters’ marketing opportunities, please visit our link: https://www.wirecrafters.com/wirecrafters-marketing-contact-update/

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