WireCrafters Announces Strategic Leadership Promotions to Support Continued Growth
Louisville, KY - January 19, 2026 - WireCrafters, a leading manufacturer of Wire Partitions & Machine Guarding Solutions, is proud to announce a series of key promotions to its leadership team. These strategic moves align with WireCrafters’ commitment to driving innovation, expanding market reach, and better serving customers across the United States.
“These leadership changes reflect our confidence in the people stepping into these roles and our commitment to supporting our sales organization for the long term. As WireCrafters continues to grow, it’s important that we have the right structure and leadership in place to better serve our customers, strengthen our dealer relationships, and support our teams. I’m confident in this group and excited about where WireCrafters is headed.” - Richard Horn, President, WireCrafters
Leadership Appointments
Aaron Eubank — Vice President of Sales & Marketing
Aaron Eubank has been promoted from National Sales Manager to Vice President of Sales & Marketing. In his new role, Aaron will oversee the company’s sales strategy and marketing initiatives, ensuring alignment across divisions to support market expansion and customer engagement.
“I’m honored to step into the role of Vice President of Sales & Marketing. I look forward to aligning our sales strategy and marketing initiatives across divisions while upholding WireCrafters' commitment to providing quality and customized applications throughout the industry. We will continue to expand our reach, strengthen customer engagement, and deliver consistent value to our dealer partners.”
Connect with Aaron: https://www.linkedin.com/in/aaron-eubank-727650103/
Eddie Sams — Director of Material Handling Division
Eddie Sams transitions from Midwest Regional Manager to Director of Material Handling Division. Eddie’s established dealer relationships and proven sales leadership will help strengthen WireCrafters’ position in key material handling markets and drive nationwide growth.
“I’m grateful for the opportunity to lead the Material Handling Division. Strong dealer relationships have always been at the core of my approach, and I look forward to working closely with our partners to continue expanding WireCrafters’ presence across the country.”
Connect with Eddie: https://www.linkedin.com/in/eddie-sams-64956215/
David Fishburn — Director of Marketing
David Fishburn has been promoted from Marketing Manager to Director of Marketing. In this expanded role, David will lead all marketing strategy and execution, focusing on brand development, digital presence, and strategic campaigns that support companywide growth priorities.
“I’m excited to take on the Director of Marketing role and continue working alongside such a talented team. WireCrafters has incredible momentum, and I’m looking forward to helping shape the next phase of our growth through our marketing efforts. The collaboration between the Sales & Marketing teams is as strong as it’s ever been & we have big plans for the future of WireCrafters!”
Connect with David: https://www.linkedin.com/in/david-fishburn/
Driving Growth Through Collaborative Leadership
With these leadership changes, WireCrafters strengthens its cross-functional leadership team. Aaron’s oversight of both sales and marketing ensures unified strategy execution, while Eddie and David bring specialized expertise in market development and brand strategy. Together, they will work collaboratively to:
- Expand WireCrafters’ national footprint
- Drive customer-focused solutions and service excellence within our dealer network
- Deliver innovative marketing and sales initiatives
- Support continued operational growth
“Speaking as Chairman, I’m excited about what this team means for the future of WireCrafters. Aaron, Eddie, and David have earned these roles through their performance, integrity, and commitment to our customers. Their experience, energy, and fresh ideas will put us in a strong position to move forward with confidence, and take WireCrafters to greater heights as a supplier and market leader.” - Steve Diebold, Owner & Chairman of the Board, WireCrafters
About WireCrafters
Founded in 1967, WireCrafters is a manufacturer of safety, security, separation, and storage solutions, including wire mesh partitions, machine guarding solutions & storage lockers, serving customers in the Material Handling, Automation, Data Center & Residential Storage Industries across North America. The company is known for differentiators such as Made in the USA, Quality, Customization & Fast Shipping.
Learn more at www.wirecrafters.com.
Media Contact
David Fishburn
Marketing Manager
WireCrafters
1-800-626-1816
marketing@wirecrafters.com
To learn more about WireCrafters, visit www.wirecrafters.com or follow us on YouTube, LinkedIn, Facebook, and Instagram.